Marketing Executive

Marketing Executive APPLY NOW

Ballymena
Marketing
6 Jun 2024
Full time

About Dougies Goodies Bakery:

At Dougies Goodies Bakery, we're all about spreading joy through delicious treats! From mouthwatering pastries to custom cakes that make every celebration extra special, we're passionate about creating memorable moments for our customers.

Job Description:

We're looking for a passionate and creative Marketing Executive to join our team and play a key role in shaping Dougies Goodies Bakery's marketing efforts. In this role, you'll be working with our marketing team to develop and implement marketing plans, generate compelling content across all channels, and promote our bakery as well as engage with our customers and external partners.

Key Responsibilities:

  1. Create engaging and high-quality content for various marketing channels, including social media, email campaigns, website, and print materials.
  2. Work with the marketing and other teams to bring to life marketing campaigns and promotions that align with our business objectives and target audience preferences.
  3. Monitor and analyse performance metrics to track the effectiveness of campaigns and initiatives, and make data-driven recommendations for optimisation.
  4. Manage the production of marketing materials, from concept development to execution, ensuring consistency in brand messaging and visual identity.
  5. Stay updated on industry trends and best practices in marketing, and incorporate innovative ideas and strategies into our marketing efforts.
  6. Build and maintain relationships with external partners, such as agencies, vendors, and media outlets, to support marketing initiatives and maximise reach and impact.
  7. Work with the wider team to coordinate marketing events and activities, including product launches, tastings, and community engagement initiatives, to promote brand visibility and customer engagement..
  8. Act as a brand ambassador for Dougies Goodies Bakery, representing our brand values and culture in all interactions with customers, partners, and stakeholders.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in marketing roles, with a focus on content generation and idea generation.
  • Strong creative and storytelling skills, with the ability to develop compelling content that resonates with target audiences.
  • Excellent written and verbal communication skills, with a keen eye for detail and a passion for crafting engaging messages.
  • Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and analytics platforms.
  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines simultaneously.
  • Analytical mindset, with the ability to interpret data and metrics to drive decision-making and optimise marketing performance.
  • Strong organisational and project management skills, with a proactive approach to problem-solving and decision-making.
  • Flexibility and adaptability to changing priorities and business needs, with a willingness to take on new challenges and initiatives.
  • Competent with software such as Adobe Creative Suite (Photoshop and Illustrator) and Canva.

Ready to join the Dougies Goodies Bakery family? We can't wait to welcome you aboard! To apply, simply send us your CV and a brief message telling us why you'd be a perfect fit for this role. Let's create some sweet memories together!

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