1983
Back in 1983, a young lad named Dougie put on an apron, rolled up his sleeves, and
dove headfirst into the world of baking. Turns out, he had a real knack for it!
Before long, opportunity came knocking, and Dougie opened his very own bakery
in Ballymena, Northern Ireland.
Word spread fast (as did the irresistible scent of his cakes), and what started as a one-man show quickly became a full-blown operation - more hands, more ovens, and a whole lot more flour! Soon, Dougies Goodies outgrew its "wee bakery" roots, transforming into a bustling coffee and bakehouse.
Let the Goodies do the talking!
The bakery operation has now moved from a 2000 square foot building to a 20,000 square foot cake factory located at 17-19 Church Street. On October 11, 2024 after much anticipation we opened another bakery retail space in Belfast city centre. Located at 51-53 Fountain Street we brought our goodies to the heart of the city for more people to enjoy.
Swing by, grab some goodies, and taste the tradition with a twist. You can also find our products on the shelves of retail partner stores across Northern Ireland!
Our vision
Imagine a road trip with no destination. Pretty silly, right? That’s why we need a vision for where we want our business to go. Our vision?
To Pink Up The World, One Layer At A Time.
We want to spread the word (and the sweetness), getting our goodies into as many hands (and mouths) as possible. Wherever,
whenever.
Our Mission
Our mission relates to how we’re going to achieve our big, bold vision. What is our mission you ask.
To Just Bake Cakes.
Nothing major, right? Our mission is a cheeky nod to the fact that what we do goes far beyond baking. For us it’s about creating experiences, memories, and moments.
It’s much more than just baking, because every bite tells a story, every slice brings a smile and every creation spreads our purpose and passion even further.
Our values
Values keep us from becoming just another bland sponge! They shape how we work, treat people, and stay true to who we are. For us, our values are more than just words on a page – just like cake, they fuel everything we do. They make us Dougies Goodies!
- TEAM: We’re one team together. We
rise together, support each other, and celebrate every win (big or small) as one team. - PASSION: We love what we do. Each of us pour our hearts into everything, why? Because we genuinely love it.
- UNCONVENTIONAL: We break the mould, we don’t just follow the recipe, we rewrite it. We think outside the (cake) box, challenge the norm, and bring fresh ideas.
- FUN: Keep ‘er sweet! Life’s too
short, we keep things light, lively, and sometimes a little cheeky.
Our Why
Our why is the reason we get out of bed in the morning! It’s what keeps the ovens hot, the ideas fresh and our team excited. Our why?
Do Good.
Whether it’s our people, customers, community or planet. Doing good is at the heart of everything we do. It’s also in our name, DOugies GOODies.