Our Vision:

To pink up the world, one layer at a time.

Imagine a road trip with no destination. Pretty silly, right? That’s why we need a vision for where we want our business to go.

We want to spread the word (and the sweetness), getting our goodies into as many hands (and mouths) as possible. Wherever,
whenever.  

Our Mission:

To just bake cakes...

Nothing major, right? Our mission is a cheeky nod to the fact that what we do goes far beyond baking. For us it’s about creating experiences, memories, and moments.

It’s much more than just baking, because every bite tells a story, every slice brings a smile and every creation spreads our purpose and passion even further.

Our Why:

To DO Good!

Our why is the reason we get out of bed in the morning! It’s what keeps the ovens hot, the ideas fresh and our team excited.

Whether it’s our people, customers, community or planet. Doing good is at the heart of everything we do. It’s also in our name, DOugies GOODies.

Our Values

  • Team

    We’re one team together. We rise together, support each other, and celebrate every win (big or small) as one team.

  • Passion

    We love what we do. Each of us pour our hearts into everything, why? Because we genuinely love it.

  • Unconventional

    We break the mould, we don’t just follow the recipe, we rewrite it. We think outside the (cake) box, challenge the norm, and bring fresh ideas.

  • FUN

    Keep ‘er sweet! Life’s too short, we keep things light, lively, and sometimes a little cheeky.